Bücürük was founded by Kenan and Rafet Ünal brothers in 1995, at a 25 square meter shop in Istanbul Yeşildirek. In 2011, along with a partnership formed with the Ireland based private equity fund firm “Kerten”, the effort towards becoming a leading brand in child apparel in Turkey and other countries of the world, is continuing at maximum speed. Bücürük is currently based in its headquarters in Istanbul-Beylikdüzü, where they own a 10 thousand square meter indoor spaced building. In this headquarter facility, production, design; planning and logistic activities are taking place. Aside from these, they are providing service to sales points based locally and abroad, through two show-rooms, one for the local market and another one for the markets abroad. Furthermore with its 450 square meter showroom in Merter, they are reaching corner point–of- sale locations, countrywide and worldwide. Bücürük has around 400 hundred employees working at all the units that are tied to the center. In Turkey it has 50 stores of its own and more than 300 dealers. In the world, aside from over 80 corner sales points, through its e-shop, Bücürük is providing its clientele, with more than 4 million items yearly that are prepared within its structure. Getting strength from its partnership formed in 2011, Bücürük’s first goal is to increase the number of its own stores to 80, to increase the number of franchises that they would centrally follow up to 75, with the effort that started this year to open 50 stores abroad and to increase the number of local and international dealerships that consist of corner sales points up to 500 until the end of 2013 Bücürük has been awarded GOST, ISO 9001/2008 certificates and DISNEY certificate. Bücürük is also a member of the following associations: Birleşmiş Markalar Derneği (United Brands Association), İhracatçılar Birliği, (Exporters’ Association) Merter Sanayi ve İşadamları Derneği (Merter Industry and Businessmen’s Association) and Trabzon Bürokrat ve İşadamları Derneği (Bureaucrats and Businessmen’s Association of Trabzon). VISION To strengthen its leader brand position in Turkey by reaching the end user in every corner of the country and by extending itself beyond country borders and becoming a world brand. CORE VALUES To acknowledge, employees, dealers, and customers as a whole Constant self-renewal Following up on new technology, investing within the limits of equity To reach the farthest spot of aimed point To not give way to repetition of mistakes